The main problems and pain points of customers.
The process and stages of making a purchase decision.
Description of Each Segment
Detailed description of customer groups: their demographics, behavior, and preferences.
Detailed profiles of typical representatives of each customer group, including their demographics, goals, and pain points.
Key needs and desires of customers.
Key stimuli and motivators for making a purchase.
Each report includes a detailed analysis of 3 target audience segments covering the following points:
What is included in the report